Image search optimization
Image search optimization is the process of organizing the content of a webpage to increase relevance to a specific keyword on image search engines. Like search engine optimization, the aim is to achieve a higher organic search listing and thus increasing the volume of traffic from search engines.
Image search optimization techniques can be viewed as a subset of search engine optimization techniques that focuses on gaining high ranks on image search engine results.
Unlike normal SEO process, there isn't much to do for ISO. Making high quality images accessible to search engines and providing some description about images is almost all that can be done for ISO.
White hat versus black hat
SEO techniques can be classified into two broad categories: techniques that search engines recommend as part of good design, and those techniques of which search engines do not approve. The search engines attempt to minimize the effect of the latter, among them spamdexing. Industry commentators have classified these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO. White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.
An SEO technique is considered white hat if it conforms to the search engines' guidelines and involves no deception. As the search engine guidelines are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see. White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the spiders, rather than attempting to trick the algorithm from its intended purpose. White hat SEO is in many ways similar to web development that promotes accessibility, although the two are not identical.
Search engines may penalize sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines' algorithms, or by a manual site review. One infamous example was the February 2006 Google removal of both BMW Germany and Ricoh Germany for use of deceptive practices.Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google's list
SEO services Vs PPC
While comparing SEO service to pay per click advertising, we can determine both advantage and disadvantage on these two mechanisms. Among the majority, PPCs are considered to be highly risky way to attain website traffic. Even though PPC requires more analytical aspects, compared to the complexity of SEO, it has been considered to be easy impleme ntation strategy. However, just attaining the website traffic via PPC without promoting our products will place the invested cost in vain. So attaining traffic via SEO is the only safe-guard way. There is also some risk involved in hiring SEOservices. Just hiring SEOservices is dangerous without the required analysis about the company. We can make avail of information about the SEO service company through the web and use it for prior analysis. SEO technique will allow the web users to find our products and services through search engines. Every search engine has some implement ed algorithm to sort out the search results.
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